Wednesday, November 21, 2007

Black Friday and Cyber Monday are coming!

Wow! I received two more radio interview invitations. The Ron Ponder Show on WHBC in Canton, OH specifically requested a whole hour devoted to holiday spending on Black Friday, the day after Thanksgiving. During the interview, I explained that Black Friday is actually not the biggest shopping day of the year; this distinction is traditionally reserved for the Saturday preceding Christmas Day. Black Friday is the day after Thanksgiving where the sheer volume of consumer shopping puts retailers "in the black," or in profit-margin mode. A relatively newer term, Cyber Monday, is the Monday following Thanksgiving weekend when consumers surf the net for online deals and discounts (e.g., free shipping & handling with no minimum purchase amount). In short, Black Friday and Cyber Monday are the days when retailers and etailers, alike, go cha-ching!!